Binda DNA:
designing emotions
From 1906 when Innocente Binda, an enterprising twenty-year-old, opened a small watchmaker’s shop in Besozzo (a small town with a few thousand inhabitants on the shores of Lake Maggiore) up to present day, the history of Binda is full of important milestones.
Over the century, three generations of a single family have dedicated resources and energy to pursue a unique goal: thrill the public with products that bear emotions thanks to, for their style and technique, becoming the expression of multifaceted and amazing personalities.
An important and complex task, expressed in the company’s claim, a sort of mantra, "Designing emotions", which means giving life to new and charming creations emobying dreams and strong feelings.
Thanks to its incredible talent for evolving by following and anticipating new trends and expressing its passion with the creation of innovative high-quality products, Binda has developed a distinctive style as the bearer and interpreter of pure emotions: this is the essence of the company’s claim Binda Designing Emotions.
Passion, pride, desire, daring, and amazement: these are the emotions and sensations that shape the Binda style and bring it to life. Interpreted by great photographers: Toni Thorimbert, Filippo Romano, Mimmo Jodice, Giovanni Gastel and Giancarlo Maiocchi.
Ours are intensely emotional brands; while some historical brands fall short from this point of view, we have worked hard at creating and fostering its development over tire, instilling it with a new seductive soul
– MARCELLO E SIMONE BINDA –
It has never been clear if men and women surround themselves with objects – or wear them – because they are useful for work, or because they are indispensable to emotional life
– ANDREA BRANZI –
Passion
Passion is the energy you thought you did not have to reach unhoped-for results, it is adrenaline, it is basic vitality.
Passion
Passion is the energy you thought you did not have to reach unhoped-for results, it is adrenaline, it is basic vitality.
Audacity
Holding your breath for a moment then leaping forward, unaware and contemptuous of the immediate consequences, trying to see further ahead.
Audacity
Holding your breath for a moment then leaping forward, unaware and contemptuous of the immediate consequences, trying to see further ahead.
Desire
Desire is a search engine opening new roads, unexpected emotions and thoughts; to desire is to decide never to stop.
Desire
Desire is a search engine opening new roads, unexpected emotions and thoughts; to desire is to decide never to stop.
Pride
Pride has no time. It is a little boy’s gaze nurtured through a ment, and it is an old man’s gait that does not bend, an old man who knows how to look back and also face tomorrow.
Pride
Pride has no time. It is a little boy’s gaze nurtured through a ment, and it is an old man’s gait that does not bend, an old man who knows how to look back and also face tomorrow.
Astonishment
Astonishment brings you back to childhood for a moment, but hold that emotion for a single moment it is then filtered by the conscious taste of the individual with a history and experience.
Astonishment
Astonishment brings you back to childhood for a moment, but hold that emotion for a single moment it is then filtered by the conscious taste of the individual with a history and experience.