NEW FORMS ARE RESEARCHED, ALTERNATIVE MATERIALS ARE EXPLORED AND NEW TECHNOLOGIES ARE ACQUIRED
The Binda Company includes a LAB division, a group of professionals who provide their skills and expertise to develop cutting-edge projects.
When ideas are not entangled in imposed patterns and paths, they feed on stimuli and sensations, sudden intuitions; they take shape and become creative ideas that are increasingly concrete and achievable. This is what happens in the Binda LAB, a “gym” in which designers and product developers have the opportunity to carry out free research and, consequently, to promote continuous innovation. New forms are researched, alternative materials are tested and new technologies are acquired, primarily applicable to watches and jewels, and to other sectors.
This kind of research is not channeled into the classic production flow, but is not an end in itself; many of the products placed on the market find their roots right in the LAB.
This often happens for Hip Hop: a brand in which the concept of combination of materials and study of forms is always fully exploredAnd this often results in the most incredible attention to details like the ones on the dials of the Breil and Wyler Vetta watches.