The constant research
BEAUTY ATTRACTS, PROVOKES, AMAZES
Binda has always been searching for "beauty". And with it, it searches for suggestions that translate into objects: no matter if , watches or jewels, the imperative is: full of seduction, passion and charm.
The inspiration may come from very different sources: a work of art, a feeling, a project, a sighting... The important thing is to capture its essence and turn it into something that can be felt through the product.
That is why Binda has always promoted ambitious projects, which have provided the opportunity to investigate and develop this concept.
The product seen as an object of art, time read through ever changing perspectives.