{"id":2926,"date":"2019-01-29T16:11:11","date_gmt":"2019-01-29T15:11:11","guid":{"rendered":"https:\/\/www.bindagroup.com\/?page_id=2926"},"modified":"2019-02-19T15:32:21","modified_gmt":"2019-02-19T14:32:21","slug":"communication","status":"publish","type":"page","link":"https:\/\/www.bindagroup.com\/en\/innovation\/communication\/","title":{"rendered":"Communication"},"content":{"rendered":"<p>[vc_row el_class=&#8221;marginText&#8221;][vc_column][vc_custom_heading text=&#8221;THE FIRST TRUE &#8220;PRODUCT PLACEMENT&#8220; ACTIVITY&#8221; font_container=&#8221;tag:h2|font_size:26px|text_align:left|color:%23898989|line_height:26px&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1548774575275{margin-top: 20px !important;}&#8221; el_class=&#8221;sottotitoliPagine&#8221;][vc_column_text el_class=&#8221;testoAudacia&#8221;]Wyler Vetta was the first Binda brand to experiment with innovative and strong forms of communication: from the launch of a watch from the Eiffel Tower in 1956 to demonstrate the incredible resistance to shocks, to what can be considered the first real &#8220;product placement&#8221; activity on the wrist of an Italian Soccer Team, world champion in 1934; up to the first forms of mobile billboards and, together, tests of pop-up stores with the Romeo vehicle that moved among Italian cities promoting the brand and its products.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_column_text]<div id=\"wondergridgallerylightbox_options\" data-skinsfoldername=\"skins\/default\/\"  data-jsfolder=\"https:\/\/www.bindagroup.com\/wp-content\/plugins\/wonderplugin-gridgallery\/engine\/\" style=\"display:none;\"><\/div>\r\n<style type=\"text\/css\">@import url(https:\/\/fonts.googleapis.com\/css?family=Open+Sans);  #wonderplugingridgallery-5 .wonderplugin-gridgallery-item-text {     background-color: rgba(255, 255, 255, 0.45);     color: #fff;     text-align: center;     font: 14px \"open sans\", Arial, Helvetica, sans-serif;     padding: 8px 0px;     position: absolute;     left: 0px;     bottom: 0px;     width: 100%;     height: 100%;     box-sizing: border-box;     -webkit-box-sizing: border-box;     -moz-box-sizing: border-box;  background-image: url(http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/icona-camera2.png);  background-repeat: no-repeat;     background-position: center center; }  #wonderplugingridgallery-5 .wonderplugin-gridgallery-item-title {     font-size: 16px;     margin-top: 18px; }  #wonderplugingridgallery-5 .wonderplugin-gridgallery-item-description {     font-size: 12px;     margin-top: 10px; }  #wonderplugingridgallery-5 .wonderplugin-gridgallery-item-button {     margin-top: 10px; }  #wonderplugingridgallery-5 .wonderplugin-gridgallery-item-caption {     font: 14px \"open sans\", Arial, Helvetica, sans-serif;     text-align: center;    color: #333; }  #wonderplugingridgallery-5 .wonderplugin-gridgallery-item-caption-title {     font-size: 14px; }  #wonderplugingridgallery-5 .wonderplugin-gridgallery-item-caption-description {     font-size: 12px; }  .wpgridgallery-socialmedia-button { \tdisplay: inline-block; \tmargin: 4px; }  .wpgridgallery-socialmedia-button a { \tbox-shadow: none; }  .wpgridgallery-socialmedia-icon { \tdisplay:table-cell; \twidth:32px; \theight:32px; \tfont-size:18px; \tborder-radius:50%; \tcolor:#fff; \tvertical-align:middle; \ttext-align:center; \tcursor:pointer; \tpadding:0; }  .wpgridgallery-socialmedia-rotate { \ttransition: transform .4s ease-in;  }   .wpgridgallery-socialmedia-rotate:hover {  \ttransform: rotate(360deg);  }<\/style><style type=\"text\/css\">#wonderplugingridgallery-5 .wpp-category-greybutton .wonderplugin-gridgallery-tag { \tborder: none; \tbackground: #666; \tcolor: #fff;   \tpadding: 6px 12px; \tfont-size: 12px; \tfont-weight: normal; \t   \tfont-family: \"Lucida Sans Unicode\",\"Lucida Grande\",sans-serif,Arial;   \tbox-sizing: border-box;    \tcursor: pointer;   \ttext-align: center;   \ttext-decoration: none;   \ttext-shadow: none;   \ttext-transform: none;   \twhite-space: nowrap;   \t-webkit-font-smoothing: antialiased;   \tborder-radius: 2px;   \ttransition: background-color 0.3s ease; }  #wonderplugingridgallery-5 .wpp-category-greybutton .wonderplugin-gridgallery-tag:hover, #wonderplugingridgallery-5 .wpp-category-greybutton .wonderplugin-gridgallery-tag:focus { \tborder: none; \tbackground: #999; \tcolor: #fff; }  #wonderplugingridgallery-5 .wpp-category-greybutton .wonderplugin-gridgallery-tag-selected, #wonderplugingridgallery-5 .wpp-category-greybutton .wonderplugin-gridgallery-tag-selected:hover, #wonderplugingridgallery-5 .wpp-category-greybutton .wonderplugin-gridgallery-tag-selected:focus { \tborder: none; \tbackground: #f3b200; \tcolor: #fff; }<\/style><div class=\"wonderplugingridgallery\" id=\"wonderplugingridgallery-5\" data-gridgalleryid=\"5\" data-width=\"200\" data-height=\"150\" data-skin=\"highlight\" data-style=\"hover\" data-categorylist=\"[{&quot;slug&quot;:&quot;all&quot;,&quot;caption&quot;:&quot;Show All&quot;}]\" data-fullwidth=\"true\" data-supportshortcode=\"false\" data-donotzoomin=\"false\" data-enabletabindex=\"false\" data-masonrymode=\"false\" data-random=\"false\" data-shownavigation=\"false\" data-shownavcontrol=\"false\" data-hidenavdefault=\"false\" data-nohoverontouchscreen=\"false\" data-hoverzoomin=\"false\" data-hoverzoominimageonly=\"true\" data-hoverzoominimagecenter=\"false\" data-hoverfade=\"false\" data-responsive=\"true\" data-mediumscreen=\"true\" data-smallscreen=\"true\" data-showtitle=\"true\" data-showtexttitle=\"true\" data-showtextdescription=\"true\" data-showtextbutton=\"true\" data-overlaylink=\"true\" data-donotaddtext=\"false\" data-lightboxnogroup=\"false\" data-lightboxcategorygroup=\"false\" data-usetemplatefortextoverlay=\"true\" data-usetemplateforgrid=\"false\" data-deferloading=\"false\" data-lightboxshowallcategories=\"false\" data-lightboxshowtitle=\"false\" data-lightboxshowdescription=\"false\" data-lightboxaddsocialmedia=\"false\" data-lightboxresponsive=\"true\" data-centerimage=\"true\" data-circularimage=\"false\" data-firstimage=\"false\" data-textinsidespace=\"false\" data-donotinit=\"false\" data-addinitscript=\"false\" data-lightboxshowsocial=\"false\" data-lightboxshowemail=\"false\" data-lightboxshowfacebook=\"true\" data-lightboxshowtwitter=\"true\" data-lightboxshowpinterest=\"true\" data-lightboxsocialrotateeffect=\"true\" data-lightboxenablehtml5poster=\"false\" data-categoryshow=\"false\" data-categoryhideall=\"false\" data-categorymulticat=\"false\" data-categoryatleastone=\"false\" data-addvideoplaybutton=\"true\" data-lightboxfullscreenmode=\"true\" data-lightboxcloseonoverlay=\"true\" data-lightboxvideohidecontrols=\"false\" data-lightboxfullscreenmodeonsmallscreen=\"false\" data-lightboxfullscreentextinside=\"false\" data-triggerresizeafterinit=\"false\" data-lightboxresponsivebarheight=\"false\" data-lightboxnotkeepratioonsmallheight=\"false\" data-lazyloadimages=\"true\" data-triggerresize=\"false\" data-loadallremaining=\"false\" data-lightboxautoslide=\"false\" data-lightboxshowtimer=\"false\" data-lightboxshowplaybutton=\"false\" data-lightboxalwaysshownavarrows=\"false\" data-lightboxshowtitleprefix=\"true\" data-thumbwidth=\"90\" data-thumbheight=\"60\" data-thumbtopmargin=\"12\" data-thumbbottommargin=\"4\" data-barheight=\"64\" data-titlebottomcss=\"color:#333; font-size:14px; font-family:Armata,sans-serif,Arial; overflow:hidden; text-align:left;\" data-descriptionbottomcss=\"color:#333; font-size:12px; font-family:Arial,Helvetica,sans-serif; overflow:hidden; text-align:left; margin:4px 0px 0px; padding: 0px;\" data-googleanalyticsaccount=\"\" data-gap=\"15\" data-margin=\"0\" data-borderradius=\"0\" data-hoverzoominvalue=\"24\" data-hoverzoominduration=\"180\" data-hoverzoominimagescale=\"1.1\" data-hoverzoominimageduration=\"360\" data-hoverfadeopacity=\"0.8\" data-hoverfadeduration=\"300\" data-videoplaybutton=\"playvideo-64-64-0.png\" data-column=\"3\" data-mediumcolumn=\"2\" data-mediumscreensize=\"800\" data-smallcolumn=\"1\" data-smallscreensize=\"600\" data-titlemode=\"mouseover\" data-titleeffect=\"fade\" data-titleeffectduration=\"500\" data-titleheight=\"0\" data-scalemode=\"fill\" data-lightboxbgcolor=\"#fff\" data-lightboxoverlaybgcolor=\"#000\" data-lightboxoverlayopacity=\"0.9\" data-navbgcolor=\"rgba(0,0,0,0.2)\" data-categoryposition=\"topleft\" data-categorystyle=\"wpp-category-greybutton\" data-categorydefault=\"all\" data-verticalcategorysmallscreenwidth=\"480\" data-triggerresizedelay=\"500\" data-triggerresizeafterinitdelay=\"500\" data-lightboxfullscreensmallscreenwidth=\"800\" data-lightboxbordertopmargin=\"48\" data-lightboxbordertopmarginsmall=\"36\" data-lightboxresizespeed=\"400\" data-lightboxfadespeed=\"0\" data-lightboxtransition=\"none\" data-lightboxtransitionduration=\"400\" data-lightboxsocialposition=\"position:absolute;top:100%;right:0;\" data-lightboxsocialpositionsmallscreen=\"position:absolute;top:100%;right:0;left:0;\" data-lightboxsocialdirection=\"horizontal\" data-lightboxsocialbuttonsize=\"32\" data-lightboxsocialbuttonfontsize=\"18\" data-lightboxtitlestyle=\"bottom\" data-lightboximagepercentage=\"75\" data-lightboxdefaultvideovolume=\"1\" data-lightboxtitleprefix=\"%NUM \/ %TOTAL\" data-lightboxtitleinsidecss=\"color:#fff; font-size:16px; font-family:Arial,Helvetica,sans-serif; overflow:hidden; text-align:left;\" data-lightboxdescriptioninsidecss=\"color:#fff; font-size:12px; font-family:Arial,Helvetica,sans-serif; overflow:hidden; text-align:left; margin:4px 0px 0px; padding: 0px;\" data-lightboxfullscreentitlebottomcss=\"color:#fff; font-size:16px; font-family:Arial,Helvetica,sans-serif; overflow:hidden; text-align:left; margin:4px 8px 8px;\" data-lightboxfullscreendescriptionbottomcss=\"color:#fff; font-size:12px; font-family:Arial,Helvetica,sans-serif; overflow:hidden; text-align:left; margin:4px 0px 0px; padding: 0px;\" data-lightboxsmallscreenheight=\"415\" data-lightboxbarheightonsmallheight=\"64\" data-lazyloadmode=\"none\" data-itemsperpage=\"12\" data-loadmorecaption=\"Load More\" data-loadmorecssstyle=\"wpp-loadmore-greybutton\" data-paginationcssstyle=\"wpp-pagination-greybutton\" data-paginationpos=\"bottom\" data-lightboxslideinterval=\"5000\" data-lightboxtimerposition=\"bottom\" data-lightboxtimercolor=\"#dc572e\" data-lightboxtimeropacity=\"1\" data-lightboxbordersize=\"8\" data-lightboxborderradius=\"0\" data-categoryregulardropdown=\"false\" data-jsfolder=\"https:\/\/www.bindagroup.com\/wp-content\/plugins\/wonderplugin-gridgallery\/engine\/\" data-skinsfoldername=\"skins\/default\/\" style=\"display:none;position:relative;margin:0 auto;width:100%;max-width:100%;\" ><div class=\"wonderplugin-gridgallery-list\" style=\"display:block;position:relative;max-width:100%;margin:0 auto;\"><div class=\"wonderplugin-gridgallery-item\" data-row=\"2\" data-col=\"2\"><div class=\"wonderplugin-gridgallery-item-container\"><a class=\"wpgridlightbox wpgridlightbox-5\" data-thumbnail=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione3_thumb-min.jpg\" data-wpggroup=\"wpgridgallery-5\" href=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione3_full-min.jpg\" data-title=\"Comunicazione\"><img class=\"wonderplugin-gridgallery-item-img\" alt=\"Comunicazione\" src=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione3_thumb-min.jpg\" \/><\/a><\/div><div class=\"wonderplugin-gridgallery-item-text\"><div class=\"wonderplugin-gridgallery-item-wrapper\"><div class=\"wonderplugin-gridgallery-item-socialmedia\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-title\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-description\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-button\"><\/div><\/div><\/div><\/div><div class=\"wonderplugin-gridgallery-item\" data-row=\"1\" data-col=\"1\"><div class=\"wonderplugin-gridgallery-item-container\"><a class=\"wpgridlightbox wpgridlightbox-5\" data-thumbnail=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione5_thumb-min.jpg\" data-wpggroup=\"wpgridgallery-5\" href=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione5_full-min.jpg\" data-title=\"Comunicazione\"><img class=\"wonderplugin-gridgallery-item-img\" alt=\"Comunicazione\" src=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione5_thumb-min.jpg\" \/><\/a><\/div><div class=\"wonderplugin-gridgallery-item-text\"><div class=\"wonderplugin-gridgallery-item-wrapper\"><div class=\"wonderplugin-gridgallery-item-socialmedia\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-title\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-description\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-button\"><\/div><\/div><\/div><\/div><div class=\"wonderplugin-gridgallery-item\" data-row=\"1\" data-col=\"1\"><div class=\"wonderplugin-gridgallery-item-container\"><a class=\"wpgridlightbox wpgridlightbox-5\" data-thumbnail=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione4_thumb-min.jpg\" data-wpggroup=\"wpgridgallery-5\" href=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione4_full-min.jpg\" data-title=\"Comunicazione\"><img class=\"wonderplugin-gridgallery-item-img\" alt=\"Comunicazione\" src=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione4_thumb-min.jpg\" \/><\/a><\/div><div class=\"wonderplugin-gridgallery-item-text\"><div class=\"wonderplugin-gridgallery-item-wrapper\"><div class=\"wonderplugin-gridgallery-item-socialmedia\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-title\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-description\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-button\"><\/div><\/div><\/div><\/div><div class=\"wonderplugin-gridgallery-item\" data-row=\"1\" data-col=\"1\"><div class=\"wonderplugin-gridgallery-item-container\"><a class=\"wpgridlightbox wpgridlightbox-5\" data-thumbnail=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione7_thumb-min.jpg\" data-wpggroup=\"wpgridgallery-5\" href=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione7_full-min.jpg\" data-title=\"Comunicazione\"><img class=\"wonderplugin-gridgallery-item-img\" alt=\"Comunicazione\" src=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione7_thumb-min.jpg\" \/><\/a><\/div><div class=\"wonderplugin-gridgallery-item-text\"><div class=\"wonderplugin-gridgallery-item-wrapper\"><div class=\"wonderplugin-gridgallery-item-socialmedia\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-title\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-description\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-button\"><\/div><\/div><\/div><\/div><div class=\"wonderplugin-gridgallery-item\" data-row=\"2\" data-col=\"2\"><div class=\"wonderplugin-gridgallery-item-container\"><a class=\"wpgridlightbox wpgridlightbox-5\" data-thumbnail=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione6-thumb-min.jpg\" data-wpggroup=\"wpgridgallery-5\" href=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione6-full-min.jpg\" data-title=\"Comunicazione\"><img class=\"wonderplugin-gridgallery-item-img\" alt=\"Comunicazione\" src=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione6-thumb-min.jpg\" \/><\/a><\/div><div class=\"wonderplugin-gridgallery-item-text\"><div class=\"wonderplugin-gridgallery-item-wrapper\"><div class=\"wonderplugin-gridgallery-item-socialmedia\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-title\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-description\"><\/div>\n<div class=\"wonderplugin-gridgallery-item-button\"><\/div><\/div><\/div><\/div><div style=\"clear:both;\"><\/div><\/div><div style=\"clear:both;\"><\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;carouselMBL&#8221;][vc_column el_class=&#8221;gallery&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space][vc_column_text]<div class=\"wondercarousellightbox_options\" data-skinsfoldername=\"\"  data-jsfolder=\"https:\/\/www.bindagroup.com\/wp-content\/plugins\/wonderplugin-carousel\/engine\/\" style=\"display:none;\"><\/div>\r\n<style type=\"text\/css\">@import url(https:\/\/fonts.googleapis.com\/css?family=Open+Sans);  #wonderplugincarousel-47 .amazingcarousel-image {\t \tposition: relative; \tpadding: 0px; \t\/*-moz-border-radius: 4px; \t-webkit-border-radius: 4px; \tborder-radius: 4px;*\/ }  #wonderplugincarousel-47 .amazingcarousel-image img { \tdisplay: block; \twidth: 100%; \tmax-width: 100%; \tborder: 0; \tmargin: 0; \tpadding: 0; \t\/*-moz-box-shadow:  0 1px 4px rgba(0, 0, 0, 0.2); \t-webkit-box-shadow: 0 1px 4px rgba(0, 0, 0, 0.2); \tbox-shadow: 0 1px 4px rgba(0, 0, 0, 0.2);*\/ }  #wonderplugincarousel-47 .amazingcarousel-title { \tposition:relative; \tfont:14px \"Open Sans\", sans-serif; \tcolor:#333333; \tmargin:6px; \ttext-align:center; }  #wonderplugincarousel-47 .amazingcarousel-list-container {  \tpadding: 16px 0; }  #wonderplugincarousel-47 .amazingcarousel-item-container { \ttext-align: center; \tpadding: 4px; }  #wonderplugincarousel-47 .amazingcarousel-prev { \tleft: 0%; \ttop: 45%; \tmargin-left: -48px; \tmargin-top: -16px; }  #wonderplugincarousel-47 .amazingcarousel-next { \tright: 0%; \ttop: 45%; \tmargin-right: -48px; \tmargin-top: -16px; }  #wonderplugincarousel-47 .amazingcarousel-nav { \tposition: absolute; \twidth: 100%; \ttop: 100%; }  #wonderplugincarousel-47 .amazingcarousel-bullet-wrapper { \tmargin: 4px auto; }  .amazingcarousel-socialmedia-button { \tdisplay: inline-block; \tmargin: 4px; }  .amazingcarousel-socialmedia-button a { \tbox-shadow: none; }  .amazingcarousel-socialmedia-icon { \tdisplay:table-cell; \twidth:32px; \theight:32px; \tfont-size:18px; \tborder-radius:50%; \tcolor:#fff; \tvertical-align:middle; \ttext-align:center; \tcursor:pointer; \tpadding:0; }  .amazingcarousel-socialmedia-rotate { \ttransition: transform .4s ease-in;  }   .amazingcarousel-socialmedia-rotate:hover {  \ttransform: rotate(360deg);  }  #wonderplugincarousel-16 .amazingcarousel-prev{   margin-left: 0px!important;} #wonderplugincarousel-16 .amazingcarousel-next { margin-right: 0px!important;}<\/style><div class=\"wonderplugincarousel-container\" id=\"wonderplugincarousel-container-47\"><div class=\"wonderplugincarousel\" id=\"wonderplugincarousel-47\" data-carouselid=\"47\" data-width=\"360\" data-height=\"280\" data-skin=\"simplicity\" data-multiplebyrow=\"false\" data-showimgtitle=\"false\" data-sameheight=\"false\" data-sameheightresponsive=\"false\" data-fullwidth=\"true\" data-centerimage=\"true\" data-fitimage=\"true\" data-fitcenterimage=\"false\" data-fixaspectratio=\"false\" data-autoplay=\"true\" data-random=\"false\" data-circular=\"true\" data-pauseonmouseover=\"true\" data-continuous=\"false\" data-responsive=\"true\" data-showhoveroverlay=\"true\" data-showhoveroverlayalways=\"false\" data-hidehoveroverlayontouch=\"false\" data-lightboxresponsive=\"true\" data-lightboxshownavigation=\"false\" data-lightboxnogroup=\"false\" data-lightboxshowtitle=\"false\" data-lightboxshowdescription=\"false\" data-lightboxaddsocialmedia=\"false\" data-usescreenquery=\"false\" data-donotinit=\"false\" data-addinitscript=\"false\" data-doshortcodeontext=\"false\" data-lightboxshowsocial=\"false\" data-lightboxshowfacebook=\"true\" data-lightboxshowtwitter=\"true\" data-lightboxshowpinterest=\"true\" data-lightboxsocialrotateeffect=\"true\" data-donotcircularforless=\"false\" data-deferloading=\"false\" data-hidecontainerbeforeloaded=\"false\" data-hidecontaineroninit=\"true\" data-lightboximagekeepratio=\"true\" data-showplayvideo=\"true\" data-triggerresize=\"false\" data-lightboxfullscreenmode=\"false\" data-lightboxcloseonoverlay=\"true\" data-lightboxvideohidecontrols=\"false\" data-lightboxautoslide=\"false\" data-lightboxshowtimer=\"false\" data-lightboxshowplaybutton=\"false\" data-lightboxalwaysshownavarrows=\"false\" data-lightboxshowtitleprefix=\"true\" data-spacing=\"4\" data-rownumber=\"1\" data-visibleitems=\"1\" data-arrowstyle=\"always\" data-arrowimage=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/frecce-carousel.png\" data-arrowwidth=\"42\" data-arrowheight=\"70\" data-navstyle=\"none\" data-navimage=\"bullet-16-16-0.png\" data-navwidth=\"16\" data-navheight=\"16\" data-navspacing=\"8\" data-hoveroverlayimage=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/10\/lente-zoom.png\" data-lightboxthumbwidth=\"90\" data-lightboxthumbheight=\"60\" data-lightboxthumbtopmargin=\"12\" data-lightboxthumbbottommargin=\"4\" data-lightboxbarheight=\"64\" data-lightboxtitlebottomcss=\"{color:#333; font-size:14px; font-family:Armata,sans-serif,Arial; overflow:hidden; text-align:left;}\" data-lightboxdescriptionbottomcss=\"{color:#333; font-size:12px; font-family:Arial,Helvetica,sans-serif; overflow:hidden; text-align:left; margin:4px 0px 0px; padding: 0px;}\" data-continuousduration=\"2500\" data-autoplaydir=\"left\" data-scrollmode=\"page\" data-interval=\"3000\" data-transitionduration=\"1000\" data-lightboxtitlestyle=\"bottom\" data-lightboximagepercentage=\"75\" data-lightboxdefaultvideovolume=\"1\" data-lightboxoverlaybgcolor=\"#000\" data-lightboxoverlayopacity=\"0.9\" data-lightboxbgcolor=\"#fff\" data-lightboxtitleprefix=\"%NUM \/ %TOTAL\" data-lightboxtitleinsidecss=\"color:#fff; font-size:16px; font-family:Arial,Helvetica,sans-serif; overflow:hidden; text-align:left;\" data-lightboxdescriptioninsidecss=\"color:#fff; font-size:12px; font-family:Arial,Helvetica,sans-serif; overflow:hidden; text-align:left; margin:4px 0px 0px; padding: 0px;\" data-playvideoimage=\"playvideo-64-64-0.png\" data-playvideoimagepos=\"center\" data-imgtitle=\"title\" data-circularlimit=\"3\" data-deferloadingdelay=\"0\" data-lightboxsocialposition=\"position:absolute;top:100%;right:0;\" data-lightboxsocialpositionsmallscreen=\"position:absolute;top:100%;right:0;left:0;\" data-lightboxsocialdirection=\"horizontal\" data-lightboxsocialbuttonsize=\"32\" data-lightboxsocialbuttonfontsize=\"18\" data-sameheightmediumscreen=\"769\" data-sameheightmediumheight=\"200\" data-sameheightsmallscreen=\"415\" data-sameheightsmallheight=\"150\" data-triggerresizedelay=\"100\" data-lightboxslideinterval=\"5000\" data-lightboxtimerposition=\"bottom\" data-lightboxtimercolor=\"#dc572e\" data-lightboxtimeropacity=\"1\" data-lightboxbordersize=\"8\" data-lightboxborderradius=\"0\" data-screenquery='{\"tablet\":{\"screenwidth\":800,\"visibleitems\":2},\"mobile\":{\"screenwidth\":480,\"visibleitems\":1}}' data-jsfolder=\"https:\/\/www.bindagroup.com\/wp-content\/plugins\/wonderplugin-carousel\/engine\/\" style=\"display:none;position:relative;margin:0 auto;width:100%;max-width:360px;\" ><div class=\"amazingcarousel-list-container\" style=\"overflow:hidden;\"><ul class=\"amazingcarousel-list\"><li class=\"amazingcarousel-item\"><div class=\"amazingcarousel-item-container\"><div class=\"amazingcarousel-image\"><a href=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/Innovazione_prodotto1_full.jpg\" title=\"Prodotto\" data-thumbnail=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/Innovazione_prodotto1_thumb-min.jpg\" class=\"wondercarousellightbox wondercarousellightbox-47\" data-group=\"wondercarousellightbox-47\"><img class=\"amazingcarousel-image-img\" src=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/Innovazione_prodotto1_thumb-min.jpg\" alt=\"Prodotto\" data-description=\"\" \/><\/a><\/div>\n<div class=\"amazingcarousel-title\"><\/div><\/div><\/li><li class=\"amazingcarousel-item\"><div class=\"amazingcarousel-item-container\"><div class=\"amazingcarousel-image\"><a href=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/Innovazione_prodotto2_full.jpg\" title=\"Prodotto\" data-thumbnail=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/Innovazione_prodotto2_thumb-min.jpg\" class=\"wondercarousellightbox wondercarousellightbox-47\" data-group=\"wondercarousellightbox-47\"><img class=\"amazingcarousel-image-img\" src=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/Innovazione_prodotto2_thumb-min.jpg\" alt=\"Prodotto\" data-description=\"\" \/><\/a><\/div>\n<div class=\"amazingcarousel-title\"><\/div><\/div><\/li><\/ul><div class=\"amazingcarousel-prev\"><\/div><div class=\"amazingcarousel-next\"><\/div><\/div><div class=\"amazingcarousel-nav\"><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;marginText&#8221;][vc_column][vc_custom_heading text=&#8221;CLAIMS HAVE BECOME SLOGAN IN EVERYDAY LIFE&#8221; font_container=&#8221;tag:h2|font_size:26px|text_align:left|color:%23898989|line_height:26px&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1548774614169{margin-top: 60px !important;}&#8221; el_class=&#8221;sottotitoliPagine&#8221;][vc_column_text el_class=&#8221;testoAudacia&#8221;]Over the years, a well-orchestrated and coherent work has been done on the Breil brand, making their claims so popular and becoming \u00a0a way of saying : <em>Take away everything from me, but not&#8230;<\/em> and <em>Do not Touch my&#8230;<\/em> are expressions \u00a0often used in everyday \u00a0life.<\/p>\n<p>In addition to the strategies, the choice of the characters that over the years have been ambassadors and testimonials of the various brands has also contributed to the success of the communication campaigns. From Melanie Griffith to Richard Gere, through Massimo D&#8217;Apporto and Catherine Spaak who adopted the class and tradition of Wyler Vetta.<\/p>\n<p>And, again, a very young Monica Bellucci, a seductive Carr\u00e8 Otis who shattered her partner\u2019s windshield just because he had taken off her wristwatch; Eva Green and Charlize Theron&#8230; All beautiful women who perfectly embody the values and personality of the Breil brand: strength, sensuality, audacity and primordial instinct.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<div class=\"wondercarousellightbox_options\" data-skinsfoldername=\"\"  data-jsfolder=\"https:\/\/www.bindagroup.com\/wp-content\/plugins\/wonderplugin-carousel\/engine\/\" style=\"display:none;\"><\/div>\r\n<style type=\"text\/css\">.html5-title {     text-align: center; font-family: \"Cormorant Garamond\", Arial, Tahoma, sans-serif; \tbackground-color:none!important; } .html5-text{ \tbackground-color:none!important; }<\/style><style type=\"text\/css\">@import url(https:\/\/fonts.googleapis.com\/css?family=Open+Sans);  #wonderplugincarousel-49 .amazingcarousel-image {\t \tposition: relative; \tpadding: 0px; }  #wonderplugincarousel-49 .amazingcarousel-image img { \tdisplay: block; \twidth: 100%; \tmax-width: 100%; \tborder: 0; \tmargin: 0; \tpadding: 0; \t-moz-border-radius: 0px; \t-webkit-border-radius: 0px; \tborder-radius: 0px; }  #amazingcarousel-container-CAROUSELID { \tpadding: 32px 48px;  }  #wonderplugincarousel-49 .amazingcarousel-list-container {  \tpadding: 16px 0; }   #wonderplugincarousel-49 .amazingcarousel-item-container { \ttext-align: center; \tpadding: 0px; }  #wonderplugincarousel-49 .amazingcarousel-item-container:hover { \topacity: 0.7; \tfilter: alpha(opacity=70); }  #wonderplugincarousel-49 .amazingcarousel-prev { \tleft: 0%; \ttop: 50%; \tmargin-left: 20px; \tmargin-top: -30px; }  #wonderplugincarousel-49 .amazingcarousel-next { \tright: 0%; \ttop: 50%; \tmargin-right: -180px; \tmargin-top: -30px; }  #wonderplugincarousel-49 .amazingcarousel-nav { \tposition: absolute; \twidth: 100%; \ttop: 100%; }  #wonderplugincarousel-49 .amazingcarousel-bullet-wrapper { \tmargin: 4px auto; }  .amazingcarousel-socialmedia-button { \tdisplay: inline-block; \tmargin: 4px; }  .amazingcarousel-socialmedia-button a { \tbox-shadow: none; }  .amazingcarousel-socialmedia-icon { \tdisplay:table-cell; \twidth:32px; \theight:32px; \tfont-size:18px; \tborder-radius:50%; \tcolor:#fff; \tvertical-align:middle; \ttext-align:center; \tcursor:pointer; \tpadding:0; }  .amazingcarousel-socialmedia-rotate { \ttransition: transform .4s ease-in;  }   .amazingcarousel-socialmedia-rotate:hover {  \ttransform: rotate(360deg);  }<\/style><div class=\"wonderplugincarousel-container\" id=\"wonderplugincarousel-container-49\"><div class=\"wonderplugincarousel\" id=\"wonderplugincarousel-49\" data-carouselid=\"49\" data-width=\"560\" data-height=\"800\" data-skin=\"fashion\" data-multiplebyrow=\"false\" data-showimgtitle=\"false\" data-sameheight=\"false\" data-sameheightresponsive=\"true\" data-fullwidth=\"true\" data-centerimage=\"true\" data-fitimage=\"false\" data-fitcenterimage=\"false\" data-fixaspectratio=\"true\" data-autoplay=\"true\" data-random=\"false\" data-circular=\"true\" data-pauseonmouseover=\"true\" data-continuous=\"false\" data-responsive=\"true\" data-showhoveroverlay=\"true\" data-showhoveroverlayalways=\"false\" data-hidehoveroverlayontouch=\"false\" data-lightboxresponsive=\"true\" data-lightboxshownavigation=\"false\" data-lightboxnogroup=\"false\" data-lightboxshowtitle=\"false\" data-lightboxshowdescription=\"false\" data-lightboxaddsocialmedia=\"false\" data-usescreenquery=\"true\" data-donotinit=\"false\" data-addinitscript=\"false\" data-doshortcodeontext=\"false\" data-lightboxshowsocial=\"false\" data-lightboxshowfacebook=\"true\" data-lightboxshowtwitter=\"true\" data-lightboxshowpinterest=\"true\" data-lightboxsocialrotateeffect=\"true\" data-donotcircularforless=\"true\" data-deferloading=\"false\" data-hidecontainerbeforeloaded=\"false\" data-hidecontaineroninit=\"true\" data-lightboximagekeepratio=\"true\" data-showplayvideo=\"false\" data-triggerresize=\"false\" data-lightboxfullscreenmode=\"true\" data-lightboxcloseonoverlay=\"true\" data-lightboxvideohidecontrols=\"false\" data-lightboxautoslide=\"false\" data-lightboxshowtimer=\"false\" data-lightboxshowplaybutton=\"false\" data-lightboxalwaysshownavarrows=\"false\" data-lightboxshowtitleprefix=\"true\" data-spacing=\"15\" data-rownumber=\"1\" data-visibleitems=\"2\" data-arrowstyle=\"none\" data-arrowimage=\"\" data-arrowwidth=\"60\" data-arrowheight=\"32\" data-navstyle=\"none\" data-navimage=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/10\/bullet-carousel.png\" data-navwidth=\"24\" data-navheight=\"24\" data-navspacing=\"8\" data-hoveroverlayimage=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/10\/lente-zoom.png\" data-lightboxthumbwidth=\"90\" data-lightboxthumbheight=\"60\" data-lightboxthumbtopmargin=\"12\" data-lightboxthumbbottommargin=\"4\" data-lightboxbarheight=\"64\" data-lightboxtitlebottomcss=\"{color:#333; font-size:14px; font-family: \"Cormorant Garamond\", Arial, Tahoma, sans-serif; overflow:hidden; text-align:left;}\" data-lightboxdescriptionbottomcss=\"{color:#333; font-size:12px; font-family: \"Cormorant Garamond\", Arial, Tahoma, sans-serif; overflow:hidden; text-align:left; margin:4px 0px 0px; padding: 0px;}\" data-continuousduration=\"2500\" data-autoplaydir=\"left\" data-scrollmode=\"page\" data-interval=\"3000\" data-transitionduration=\"1000\" data-lightboxtitlestyle=\"bottom\" data-lightboximagepercentage=\"75\" data-lightboxdefaultvideovolume=\"1\" data-lightboxoverlaybgcolor=\"#000\" data-lightboxoverlayopacity=\"0.7\" data-lightboxbgcolor=\"#fff\" data-lightboxtitleprefix=\"%NUM \/ %TOTAL\" data-lightboxtitleinsidecss=\"color:#fff; font-size:18px; font-family: \"Cormorant Garamond\", Arial, Tahoma, sans-serif; overflow:hidden; text-align:left;\" data-lightboxdescriptioninsidecss=\"color:#fff; font-size:12px; font-family: \"Cormorant Garamond\", Arial, Tahoma, sans-serif; overflow:hidden; text-align:left; margin:4px 0px 0px; padding: 0px;\" data-playvideoimage=\"playvideo-64-64-0.png\" data-playvideoimagepos=\"center\" data-imgtitle=\"title\" data-circularlimit=\"2\" data-deferloadingdelay=\"0\" data-lightboxsocialposition=\"position:absolute;top:100%;right:0;\" data-lightboxsocialpositionsmallscreen=\"position:absolute;top:100%;right:0;left:0;\" data-lightboxsocialdirection=\"horizontal\" data-lightboxsocialbuttonsize=\"32\" data-lightboxsocialbuttonfontsize=\"18\" data-sameheightmediumscreen=\"769\" data-sameheightmediumheight=\"200\" data-sameheightsmallscreen=\"415\" data-sameheightsmallheight=\"150\" data-triggerresizedelay=\"100\" data-lightboxslideinterval=\"5000\" data-lightboxtimerposition=\"bottom\" data-lightboxtimercolor=\"#fff\" data-lightboxtimeropacity=\"0.3\" data-lightboxbordersize=\"0\" data-lightboxborderradius=\"0\" data-screenquery='{\"tablet\":{\"screenwidth\":800,\"visibleitems\":2},\"mobile\":{\"screenwidth\":480,\"visibleitems\":1}}' data-jsfolder=\"https:\/\/www.bindagroup.com\/wp-content\/plugins\/wonderplugin-carousel\/engine\/\" style=\"display:none;position:relative;margin:0 auto;width:100%;max-width:1120px;\" ><div class=\"amazingcarousel-list-container\" style=\"overflow:hidden;\"><ul class=\"amazingcarousel-list\"><li class=\"amazingcarousel-item\"><div class=\"amazingcarousel-item-container\"><div class=\"amazingcarousel-image\"><a href=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione2_full.jpg\" title=\"Comunicazione Breil\" data-thumbnail=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione2_thumb-min.jpg\" class=\"wondercarousellightbox wondercarousellightbox-49\" data-group=\"wondercarousellightbox-49\" data-mediatype=0><img class=\"amazingcarousel-image-img\" src=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione2_thumb-min.jpg\" alt=\"Comunicazione Breil\" data-description=\"\" \/><\/a><\/div><\/div><\/li><li class=\"amazingcarousel-item\"><div class=\"amazingcarousel-item-container\"><div class=\"amazingcarousel-image\"><a href=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione1_full.jpg\" title=\"Comunicazione Breil\" data-thumbnail=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione1_thumb-min.jpg\" class=\"wondercarousellightbox wondercarousellightbox-49\" data-group=\"wondercarousellightbox-49\" data-mediatype=0><img class=\"amazingcarousel-image-img\" src=\"http:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/innovazione_comunicazione1_thumb-min.jpg\" alt=\"Comunicazione Breil\" data-description=\"\" \/><\/a><\/div><\/div><\/li><\/ul><div class=\"amazingcarousel-prev\"><\/div><div class=\"amazingcarousel-next\"><\/div><\/div><div class=\"amazingcarousel-nav\"><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;minHPrefooter&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1544526659522{background-image: url(https:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/navigation-prodotto-min.jpg?id=1625) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1544182009051{background-color: rgba(0,0,0,0.45) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;PRODUCT&#8221; font_container=&#8221;tag:h3|font_size:30px|text_align:right|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1548774644071{padding-right: 20px !important;}&#8221;][vc_btn title=&#8221;Show more&#8221; style=&#8221;custom&#8221; custom_background=&#8221;&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;right&#8221; i_icon_fontawesome=&#8221;fa fa-long-arrow-left&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:http%3A%2F%2Fwww.bindagroup.com%2Fen%2Finnovation%2Fproduct%2F|||&#8221; el_class=&#8221;mostraPiu&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1544526669439{background-image: url(https:\/\/www.bindagroup.com\/wp-content\/uploads\/2018\/12\/navigation-ricerca-min.jpg?id=1624) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1544182013119{background-color: rgba(0,0,0,0.45) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;RESEARCH&#8221; font_container=&#8221;tag:h3|font_size:30px|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1548774651255{padding-left: 20px !important;}&#8221;][vc_btn title=&#8221;Show more&#8221; style=&#8221;custom&#8221; custom_background=&#8221;&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; i_align=&#8221;right&#8221; i_icon_fontawesome=&#8221;fa fa-long-arrow-right&#8221; add_icon=&#8221;true&#8221; el_class=&#8221;mostraPiu&#8221; link=&#8221;url:http%3A%2F%2Fwww.bindagroup.com%2Fen%2Finnovation%2Fresearch%2F|||&#8221; css=&#8221;.vc_custom_1548774931007{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;marginText&#8221;][vc_column][vc_custom_heading text=&#8221;THE FIRST TRUE &#8220;PRODUCT PLACEMENT&#8220; ACTIVITY&#8221; font_container=&#8221;tag:h2|font_size:26px|text_align:left|color:%23898989|line_height:26px&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1548774575275{margin-top: 20px !important;}&#8221; el_class=&#8221;sottotitoliPagine&#8221;][vc_column_text el_class=&#8221;testoAudacia&#8221;]Wyler Vetta was the first Binda brand to experiment with innovative and<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":10,"featured_media":0,"parent":2906,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communication - Binda Group<\/title>\n<meta name=\"description\" content=\"Communication has always been a fundamental point in Binda Group&#039;s marketing techniques. The collaboration with ambassadors and exceptional testimonial has contributed to have set in the minds of consumers claims entered in the common language, expressions still used by anyone in every context.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.bindagroup.com\/en\/innovation\/communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication - Binda Group\" \/>\n<meta property=\"og:description\" content=\"Communication has always been a fundamental point in Binda Group&#039;s marketing techniques. The collaboration with ambassadors and exceptional testimonial has contributed to have set in the minds of consumers claims entered in the common language, expressions still used by anyone in every context.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.bindagroup.com\/en\/innovation\/communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Binda Group\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-19T14:32:21+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.bindagroup.com\/en\/innovation\/communication\/\",\"url\":\"http:\/\/www.bindagroup.com\/en\/innovation\/communication\/\",\"name\":\"Communication - Binda Group\",\"isPartOf\":{\"@id\":\"http:\/\/www.bindagroup.com\/#website\"},\"datePublished\":\"2019-01-29T15:11:11+00:00\",\"dateModified\":\"2019-02-19T14:32:21+00:00\",\"description\":\"Communication has always been a fundamental point in Binda Group's marketing techniques. The collaboration with ambassadors and exceptional testimonial has contributed to have set in the minds of consumers claims entered in the common language, expressions still used by anyone in every context.\",\"breadcrumb\":{\"@id\":\"http:\/\/www.bindagroup.com\/en\/innovation\/communication\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.bindagroup.com\/en\/innovation\/communication\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.bindagroup.com\/en\/innovation\/communication\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bindagroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovation\",\"item\":\"http:\/\/www.bindagroup.com\/en\/innovation\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.bindagroup.com\/#website\",\"url\":\"http:\/\/www.bindagroup.com\/\",\"name\":\"Binda Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.bindagroup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communication - Binda Group","description":"Communication has always been a fundamental point in Binda Group's marketing techniques. The collaboration with ambassadors and exceptional testimonial has contributed to have set in the minds of consumers claims entered in the common language, expressions still used by anyone in every context.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.bindagroup.com\/en\/innovation\/communication\/","og_locale":"en_US","og_type":"article","og_title":"Communication - Binda Group","og_description":"Communication has always been a fundamental point in Binda Group's marketing techniques. The collaboration with ambassadors and exceptional testimonial has contributed to have set in the minds of consumers claims entered in the common language, expressions still used by anyone in every context.","og_url":"http:\/\/www.bindagroup.com\/en\/innovation\/communication\/","og_site_name":"Binda Group","article_modified_time":"2019-02-19T14:32:21+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/www.bindagroup.com\/en\/innovation\/communication\/","url":"http:\/\/www.bindagroup.com\/en\/innovation\/communication\/","name":"Communication - Binda Group","isPartOf":{"@id":"http:\/\/www.bindagroup.com\/#website"},"datePublished":"2019-01-29T15:11:11+00:00","dateModified":"2019-02-19T14:32:21+00:00","description":"Communication has always been a fundamental point in Binda Group's marketing techniques. The collaboration with ambassadors and exceptional testimonial has contributed to have set in the minds of consumers claims entered in the common language, expressions still used by anyone in every context.","breadcrumb":{"@id":"http:\/\/www.bindagroup.com\/en\/innovation\/communication\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.bindagroup.com\/en\/innovation\/communication\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/www.bindagroup.com\/en\/innovation\/communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bindagroup.com\/"},{"@type":"ListItem","position":2,"name":"Innovation","item":"http:\/\/www.bindagroup.com\/en\/innovation\/"},{"@type":"ListItem","position":3,"name":"Communication"}]},{"@type":"WebSite","@id":"http:\/\/www.bindagroup.com\/#website","url":"http:\/\/www.bindagroup.com\/","name":"Binda Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.bindagroup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.bindagroup.com\/en\/wp-json\/wp\/v2\/pages\/2926"}],"collection":[{"href":"https:\/\/www.bindagroup.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bindagroup.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bindagroup.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bindagroup.com\/en\/wp-json\/wp\/v2\/comments?post=2926"}],"version-history":[{"count":5,"href":"https:\/\/www.bindagroup.com\/en\/wp-json\/wp\/v2\/pages\/2926\/revisions"}],"predecessor-version":[{"id":2934,"href":"https:\/\/www.bindagroup.com\/en\/wp-json\/wp\/v2\/pages\/2926\/revisions\/2934"}],"up":[{"embeddable":true,"href":"https:\/\/www.bindagroup.com\/en\/wp-json\/wp\/v2\/pages\/2906"}],"wp:attachment":[{"href":"https:\/\/www.bindagroup.com\/en\/wp-json\/wp\/v2\/media?parent=2926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}